As a Michigan-based company working in the cycling industry, we at Stafast are excited and honored to be a part of this year’s Bell’s Beer Iceman Cometh Challenge. The Iceman is a major event on any Michigan bike enthusiast’s calendar; and at 24 years and counting, it’s become a true institution within the state and beyond.

Stafast will have both a booth and a tent at the event to allow Iceman participants the first chance to try out Stafast for themselves. We will be offering approximately 20 of the black stems at the event, specifically engineering for mountain biking, as part of a beta test for the product. Anyone who purchases a Stafast component will be encouraged to provide feedback that will help us further refine the effectiveness of the stem. We will also have some bicycles fitted with the stem that riders are welcome to try out for themselves.

We will also be making Stafast-branded apparel available for the first team. T-shirts and hats manufactured with Stafast’s commitment to quality will be sold at both the tent and booth. So if you’ll be at the Iceman on November 8th, please stop by and say hi! We can’t wait to introduce Stafast to its core audience, and to be part of such a special cycling event.